Hi-Tech Roof Solutions

Field Sales Reference

The Closing Loop

Questions → Objections → Close → Signature

Ask Pre-Close Questions

Surface every hidden objection before you ask for the sale.

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Handle Objections

Acknowledge → Isolate → Answer → Confirm. Use Section 5 framework.

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Ask for the Sale

"When would be a good date to get this applied to your roof?"

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New Objection?

Go back to Step 2. Handle it. Ask for the sale again. Repeat.

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Ask for the Signature

"All I need is your signature right here and we'll get you on the schedule."

🔁 Stay in the loop until every objection is gone — then ask for the signature. The rep who stays calm and keeps asking is the rep who closes.

Q1 — Logic Check

"Based on everything I've shown you today, does this make sense for your home?"

⚡ Get verbal agreement before going further. Hesitation = hidden objection — find it now.

Q2 — Open Door

"Is there anything I haven't answered — anything still unclear?"

⚡ Gives them permission to surface concerns now instead of saying "let me think about it" later.

Q3 — Decision Maker

"Is it just you making this decision, or is your spouse / partner involved too?"

⚡ Never present to half the decision. Get both people in the room or schedule a time when they are.

Q4 — 1–10 Readiness

"On a scale of 1 to 10, how ready do you feel to move forward today — and what would make it a 10?"

⚡ Whatever they say would make it a 10 is your real objection. Handle that one thing.

Q5 — Budget vs. Timing

"Is budget a concern, or is it more about timing?"

⚡ Budget → walk them through financing. Timing → create urgency around savings they're losing every month.

Q6 — Final Barrier

"If we could get you scheduled at a time that works for your family, is there any reason we couldn't move forward today?"

⚡ If they say "no reason" — you're done. Ask for the date. If they name something — handle it, then ask.

🎯 Rule: Don't ask for the date until you have a clean "yes" to the logic check, no unanswered questions, the right decision maker present, and a "no reason" to the final barrier question.

The Date Close

"When would be a good date to get this applied to your roof?"

"We have openings next week and the week after — which works better for you?"

"I can get you on the schedule today. Would earlier in the week or later work better?"

⚡ Ask when, not if. Answering the question means they've committed.

The Savings Close

"Every month you wait is another month of energy savings you're leaving on the table. Let's get you scheduled."

"You've seen how much this saves you. The sooner we get it on, the sooner it starts paying you back. What date works?"

⚡ Urgency built on their benefit — not your timeline.

The Assumptive Close

"Great — let me get your information and we'll get you locked in."

"Perfect. I'll write this up. Is the address on file the right one?"

"Sounds good — do you want to go with financing or take care of it upfront?"

⚡ Don't ask "do you want to move forward?" — just move forward.

The Direct Ask

"I've shown you the product, I've shown you the savings, and you've told me it makes sense. Can we get this scheduled?"

"You need this done and we do great work. Let's make it happen — what date works?"

⚡ Confidence is contagious. When you believe it, they feel it.

🏆 Golden Rule: After you ask — STOP TALKING. The next person who speaks loses. Wait for it.

1Acknowledge

2Isolate

3Answer

4Confirm

"I need to think about it."

"I completely understand — this is a big decision. What specifically do you need to think through? Let me help you work through it right now."

"Most people who say that have one specific concern. What's the main thing on your mind?"

⚡ "Think about it" is never the real objection. Ask what specifically — then handle that.

"It's too expensive."

"I hear you on the price. Let me show you the math — at $69 a month in financing, you're getting back $875 or more every year in energy savings. You're not spending money, you're making an investment that pays you back."

"Compared to what? A new roof in 10 years? This protects what you already have and pays for itself."

⚡ Reframe cost as ROI. $69/month in → $875+/year out. Show the 20-year math.

"I need to talk to my spouse."

"Absolutely — this is a family decision. Can we get them on the phone right now so I can answer their questions too? I want to make sure you both feel great about this."

"What do you think their main concern would be? Let me give you the answers so you're ready."

⚡ Get the spouse in the room now — or arm them with answers. Never leave without a scheduled follow-up.

"I want to get other quotes."

"That's smart — you should compare. But I want to make sure you're comparing apples to apples. Nobody else has a U.S. Patent Pending product with a lifetime guarantee and Class 4 impact resistance. What specifically are you hoping to find from another company?"

"I'll tell you what — let's get you on a tentative date today. If you find something better, you can cancel. But if you don't, you're already scheduled."

⚡ Differentiate the product. No one else has what Hi-Tech has. Then offer a tentative hold.

"Now's not a good time."

"I understand — when would be a better time? Because every month you wait is another month of energy loss and UV damage. I want to make sure we protect your home before the next storm season."

"What would need to change for the timing to work? Let's figure out what that looks like."

⚡ Create urgency around weather, energy loss, and scheduling windows — not your quota.

"I've never heard of your company."

"That's fair — we're not a national franchise, we're a local company with 40+ years in the business and an Angi Super Service Award. Let me show you some of our reviews and the results we've gotten for homeowners right here in your area."

⚡ Lead with credibility: 40+ years, Angi award, local, U.S. patent-pending product. Show proof.

"I'm not sure I need it."

"Let me ask you — do you have an attic? Is it hot up there in the summer? That heat is coming through your roof right now and driving up your energy bill every single month. This stops that."

"You may not need a new roof — but every roof needs protection. This is the protection."

⚡ Make the problem real and personal. Connect it to their home, their attic, their energy bill.

"I need to check my finances."

"Absolutely — that's responsible. That's exactly why we offer financing at $69 a month. There's no large upfront cost. Can I show you how the payment plan works so you can see if it fits your budget?"

⚡ Lead with financing. $69/month removes the "I can't afford it" barrier immediately.

🔁 After every objection: Confirm it's handled ("Does that make sense?") — then go back to the closing loop and ask for the sale again.

The Natural Transition

"Perfect — let me get the paperwork started so we can get you locked in."

"Great. I'll pull up the agreement and we'll get everything squared away right now."

⚡ Don't ask if they're ready. Just move to the paperwork. The transition signals the decision is made.

The Direct Ask

"All I need is your signature right here and we'll get you on the schedule."

"Go ahead and sign right there and we're all set."

"Put your name right here and I'll get the crew out to you."

⚡ "All I need" makes it feel small and easy. Short, direct, confident.

The Reassurance Close

"You've made a great decision. This is going to protect your home and save you money for the next 20 years. Sign right here and let's make it official."

"A lot of our customers wish they'd done it sooner. Go ahead and sign and we'll get started."

⚡ Reinforces the right call right before they sign. Reduces buyer's remorse before it starts.

If They Hesitate at the Pen

"What's on your mind right now?"

"Is there one last thing I can answer before we get this done?"

"It sounds like something's still holding you back — what is it?"

⚡ A hesitation at signing is always one more objection. Ask what it is. Handle it. Ask again.

✍️ Signature Rule: You don't stop until you have the signature or a hard final no. Every hesitation is one more objection. Handle it. Ask again.

Use these throughout the presentation to build a chain of small yeses. Each yes makes the final yes easier.

"It makes sense to protect your biggest investment, doesn't it?"

"You'd agree that energy savings add up over time, right?"

"A lifetime guarantee is worth a lot more than a 10-year warranty, wouldn't you say?"

"If this product does everything I've shown you, you'd want to get it on your roof as soon as possible, right?"

"You'd rather pay $69 a month than lose $875 a year in energy costs, wouldn't you?"

"The sooner you get this on, the sooner it starts paying you back — that makes sense, doesn't it?"

"You want your home protected before the next storm season, right?"

"If I can get you scheduled at a time that works for your family, there's no reason to wait, is there?"

Key Numbers — Know These Cold

$69/mo

Monthly Financing

$875+/yr

Annual Energy Savings

$17,500

Year 20 Total Savings

250 MPH

Wind Resistance

Class 4

Impact Rating

Lifetime

Warranty

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Hi-Tech Roof Solutions — Quick Sales Reference

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Do not reproduce, distribute, or share outside the Hi-Tech Roof Solutions sales team.